CTO · Software engineer · Chronic min-maxer

Good products
start with
people.

Hey, I’m Matteo 👋 I’m CTO at Digital Gravy, the team behind Automatic.css, Frames, Etch WP, and Etch Studio.

I’m interested in what makes a product worth building, and what helps a team build it well. I care about understanding what customers actually need, building a business that can keep serving them, and helping people take ownership of work they’re proud of.

Matteo Greco smiling in a burgundy shirt
A rare moment of not overthinking it.
  • Automatic.css
  • Frames
  • Etch WP
  • Etch Studio

01 / Thinking out loud

Are we building this?

Are we building this? ↗

Ideas and conversations about building useful products, understanding the people who use them, and helping teams do good work together.

ArticlesPodcast · in the works
  • 01

    Product Engineering

    What’s still worth building?

    In an era where AI can build software faster and cheaper, what products does it still make sense to build?

    ↗
  • 02

    Engineering Culture

    Serve Your Software Hot

    We talk a lot about building software — but not enough about serving it.

    ↗
  • 03

    Engineering Culture

    Behind the Scenes at Digital Gravy

    A sneak peek at the engineering practices and methodologies that drive our development process at Digital Gravy

    ↗

02 / What we’re working on

Good products start with people.

At Digital Gravy, I work with a talented team to build tools that help people make better websites.

  • 01 / CSS framework
    Automatic.css

    A scalable CSS foundation for building consistent, maintainable websites.

  • 02 / Design system
    Frames

    Accessible wireframes and components that give your next build a head start.

  • 03 / WordPress builder
    Etch WP

    Visual development for WordPress, with full control over your markup and styling.

  • 04 / Static site builder
    Etch Studio

    Build static sites visually, with reusable components and deployment to the edge.

Matteo turning from his desk toward the camera
I promise I do leave this chair at least daily.

03 / The person behind the work

Away from
the keyboard.

I’m a husband, a CTO, an educator, and a chronic min-maxer. If I have to do something more than twice, you better believe I’m optimizing it.

Off the clock, you’ll usually find me with my wife and our three cats, behind a drum kit, or min-maxing my way through Civilization. The cats, naturally, think they’re in charge.

The slightly longer version ↗

Let’s talk

What’s on your mind?

I build products, lead teams, and keep learning where I’ve got it wrong.
Let’s compare notes, over email or on a podcast episode.

Let’s chat