Building Tomorrow's Experiences, Today.

Hey there! 👋 I'm Matteo Greco, CTO and software engineer. I empower tech visionaries to 🚀 ship game-changing software that:

  • Makes them money
  • Delights their users
  • Levels up their teams

Want to chat about tech, leadership, or the future of web development?

Matteo Greco developing a WordPress plugin

About me

I'm a tech strategist driven by endless curiosity and a deep-rooted need to turn chaos into order (and optimize everything). This passion has fueled a 30+ year journey — from watching my dad code on a green-tinted monitor to becoming the CTO at Digital Gravy. Today, I lead the teams building tools like Automatic.css, Frames, and Etch — designed to fundamentally transform how we build WordPress websites.

Get to know me

Latest Insights

I love sharing thoughts on software engineering, leadership, and everything in between. Take a peek at some of my latest insights:

Engineering Leadership

Behind the Scenes at Digital Gravy: Engineering Practices That Power Etch

October 24, 2024

A sneak peek at the engineering practices and methodologies that drive our development process at Digital Gravy

WordPress

When Moral Obligations Aren’t Legal Ones

October 18, 2024

Why the fight between Matt Mullenweg / Automattic and WP Engine isn’t as clear cut as it might seem

WordPress

Should we all just ditch WordPress now?

October 16, 2024

A few concerned Etch users have been asking this question lately. Here’s my thoughts.

What am I working on?

At Digital Gravy, we're busy building tools that change the game for front-end development:

Automatic.css

The award-winning CSS framework for WordPress, designed to streamline your development experience

Frames

The most extensive library of design-ready and accessible wireframes and components for Bricks

Etch

A new way of building websites in WordPress, that unifies all aspects of development under one simple UI

Let's connect

I'm always up for a good chat — whether it's about tech, leadership, or swapping gaming tips. Feel free to reach out if you want to collaborate, jump on a podcast, or just say hi!

Contact Form

I’m currently unavailable for new development or team leading projects. I can still assist in a consulting or advisory capacity.

Well, then… hi there! 👋