Behind the Scenes at Digital Gravy: Engineering Practices That Power Etch
A sneak peek at the engineering practices and methodologies that drive our development process at Digital Gravy
Building Tomorrow's Experiences, Today.
Hey there! 👋 I'm Matteo Greco, CTO and software engineer. I empower tech visionaries to 🚀 ship game-changing software that:
- Makes them money
- Delights their users
- Levels up their teams
Want to chat about tech, leadership, or the future of web development?
About me
I'm a tech strategist driven by endless curiosity and a deep-rooted need to turn chaos into order (and optimize everything). This passion has fueled a 30+ year journey — from watching my dad code on a green-tinted monitor to becoming the CTO at Digital Gravy. Today, I lead the teams building tools like Automatic.css, Frames, and Etch — designed to fundamentally transform how we build WordPress websites.
Get to know meLatest Insights
I love sharing thoughts on software engineering, leadership, and everything in between. Take a peek at some of my latest insights:
When Moral Obligations Aren’t Legal Ones
Why the fight between Matt Mullenweg / Automattic and WP Engine isn’t as clear cut as it might seem
Should we all just ditch WordPress now?
A few concerned Etch users have been asking this question lately. Here’s my thoughts.
What am I working on?
At Digital Gravy, we're busy building tools that change the game for front-end development:
Automatic.css
The award-winning CSS framework for WordPress, designed to streamline your development experience
Frames
The most extensive library of design-ready and accessible wireframes and components for Bricks
Etch
A new way of building websites in WordPress, that unifies all aspects of development under one simple UI
Let's connect
I'm always up for a good chat — whether it's about tech, leadership, or swapping gaming tips. Feel free to reach out if you want to collaborate, jump on a podcast, or just say hi!